In this guide
💡 The Short Version: The Day Pass is €35 for five museums, with three wine tastings, five rosés and a chocolate tasting. Two single museums at €20 each cost €40, so the pass is the better buy from two. The museums are open 10:00 to 19:00 with last entry at 18:00, and The Art of Drinking is closed Monday to Friday except for guided tours at 10:30 and 15:00, which fix a weekday plan. WOW stands in the historic centre of Vila Nova de Gaia, across the river from Porto. Or book a tour: the WOW Day Passad on GetYourGuide is the same €35, listed by World of Wine itself.
Tickets and prices
World of Wine’s own listings, also sold on Porto e Norte’s official booking site, at the same prices. Sites with WOW in their address are resellers. GetYourGuide prices are its lowest “from” prices.
| Ticket | Price | What it covers | Who it suits |
|---|---|---|---|
| Day Pass | €35 | The five museums, tastings of three wines (Port and Wine Experience), five rosés (Pink Palace) and chocolate, audio guides | A full visit |
| Port and Wine Experience | €20 | The wine museum and a guided tasting of three wines, red, white and port, or a non-alcoholic alternative | One tasting |
| Pink Palace | €20 | The rosé museum, five rosé tastings, a Pink Palace glass and wristband | One museum |
- Valid on the date you choose, during the museums’ hours. Free cancellation up to 24 hours before.
- Information is in Portuguese and English, and in French and Spanish through QR codes.
- GetYourGuide’s three listings are World of Wine’s own, at the same prices.
Where to buy
| What | Official | GetYourGuide | Buy |
|---|---|---|---|
| Day Pass | €35 | €35, listed by World of Wine | Either |
| Port and Wine Experience | €20 | €20, listed by World of Wine | Either |
| Pink Palace | €20 | €20, listed by World of Wine | Either |
Tours worth paying for
These three listings are World of Wine’s own tickets. Prices are GetYourGuide’s lowest “from” prices, per person.
WOW Day Pass
From €35 · 1 day · 4.6 stars from 267 reviews
Porto: WOW Day Pass – Museums, Wine & Chocolate Tastingad gives entry to the five museums, the tastings and an audio guide in several languages, and you choose your guided-visit time at The Art of Drinking. The listing says it is wheelchair-accessible. Free cancellation up to 24 hours ahead.
Port and Wine Experience
From €20 · 1.5 hours · 4.6 stars from 672 reviews
Porto: Port & Wine Experiencead is the entry ticket to the wine museum with a guided tasting of three wines. Use it any time on the chosen date during the museum’s hours. Free cancellation up to 24 hours ahead.
Pink Palace
From €20 · 1.5 hours · 4.6 stars from 538 reviews
Porto: Pink Palace: The Eccentric World of Rosé Winead is the entry ticket and five rosé tastings, with the glass and wristband. Free cancellation up to 24 hours ahead.
What to see
WOW is a district of restored port wine warehouses with five permanent museums, a sixth venue for temporary exhibitions (the Atkinson Museum), and restaurants, cafés and shops. Allow a half day to a day for the pass.
- Port and Wine Experience. WOW describes it as the world’s largest exhibition devoted to wine: how wine is made, Portugal’s regions from the Douro to Madeira and the Azores, and a guided tasting of a red, a white and a port.
- Pink Palace. Eleven rooms on rosé wine, with five tastings (among them Mateus Rosé and a Croft Pink rosé port), a pink ball pit and a pink Cadillac for photographs. It stays open to 22:00 on Fridays and Saturdays.
- The Chocolate Experience by 20|20. The journey of chocolate from cocoa bean to bar, with a chocolate tasting.
- The Art of Drinking. An interactive museum on drinking rituals across civilisations.
- Porto Region Across the Ages. Immersive displays on the history of the Porto region.
The order to go round: on a weekday, plan round the guided times: The Art of Drinking at 10:30, Porto Region Across the Ages at 12:00, lunch in the district, then the Port and Wine Experience, the Pink Palace and the chocolate museum before the 18:00 last entry. The Art of Drinking has a second tour at 15:00 and Porto Region at 16:00. At weekends The Art of Drinking is open all day with audio-guided visits.
What to skip: a single museum if you plan two or more; the €35 pass is cheaper from the second.
For port made and aged on the other side of the hill, port wine cellars in Gaia lists the lodges from €16.
Practical information
- Where: the historic centre of Vila Nova de Gaia, in restored port wine warehouses. From Porto, cross the Dom Luís I bridge: see the Dom Luís I bridge.
- Hours: the museums every day, 10:00 to 19:00, last entry 18:00; the district 10:00 to 1:00 (Visit Porto).
- The Art of Drinking: Monday to Friday guided tours only, at 10:30 and 15:00. Saturday and Sunday, 10:00 to 19:00.
- Porto Region Across the Ages: guided tours daily at 12:00 and 16:00.
- Holidays: hours can differ on public holidays.
- The one thing that ruins a visit: arriving on a weekday after the 15:00 tour, when The Art of Drinking is shut.
Port wine tasting tours compares the tours, and the Six Bridges cruise leaves from the Gaia quay. Porto’s museums sets WOW beside the others on price and closed days. For a night on this side of the river, see where to stay in Porto.
Common questions
How much is the World of Wine Day Pass?
€35, for entry to the five museums with tastings of three wines, five rosés and chocolate, and audio guides in several languages. It is valid on the date you choose, and free cancellation runs until 24 hours before.
Is the WOW Day Pass cheaper than single tickets?
Yes, from two museums: the Port and Wine Experience and the Pink Palace are €20 each, €40 together, against €35 for all five.
What are the five WOW museums?
The Port and Wine Experience, the Pink Palace (rosé wine), Porto Region Across the Ages, The Art of Drinking and The Chocolate Experience by 20|20. The Atkinson Museum, for temporary exhibitions, is a sixth venue.
What are the World of Wine opening hours?
The museums are open every day, 10:00 to 19:00, with last entry at 18:00. The Pink Palace stays open to 22:00 on Fridays and Saturdays. The district's restaurants and bars keep later hours, to 1:00 according to Visit Porto.
When are the WOW guided tours?
The Art of Drinking is closed Monday to Friday except for guided tours at 10:30 and 15:00; it is open 10:00 to 19:00 on Saturdays and Sundays. Porto Region Across the Ages has guided tours every day at 12:00 and 16:00.
Where is World of Wine?
In the historic centre of Vila Nova de Gaia, across the Douro from Porto, in restored former port wine warehouses. It opened in July 2020.
