In this guide
💡 The Short Version: The Milan makers named for panettone by the most of the publishers counted are Pasticceria Marchesi (11), Pavé (9), and Cova and Pasticceria Cucchi (8 each). A kilo costs €40 at Knam and €45 at Peck, and Gambero Rosso priced Pavé’s at €42 in its December 2025 blind test, where Pavé was the only Milan baker among 15 chosen from 30. The name is protected: sourdough, at least 4 per cent egg yolk, 16 per cent butter and 20 per cent raisins and candied peel. The Christmas ranges are on sale from November. Or book a class: the pasta and tiramisu classad is from €39.50 (GetYourGuide).
📊 The evidence behind this guide. Nothing here is ranked on one visit. The counts are the publishers, among 654 list pages from 2022 on, that name the maker within a few lines of the word panettone: 103 English-language publishers and 49 Italian-language publishers, the English and Italian counts shown apart. Milan-only guide sites without a named newsroom, tour operators, directories and the makers’ own sites are not counted. How the guides are made
What a panettone is
Panettone is the tall, domed Christmas cake of Milan, a sourdough cake with raisins and candied peel. Italian law reserves the name for a cake made with natural sourdough, at least 4 per cent egg yolk, at least 16 per cent butter and at least 20 per cent raisins and candied citrus peel, and bakers may add other ingredients within the rules. The classic version is the tradizionale, with the raisins and peel; chocolate, pear and apricot versions sit beside it.
A panettone cut open, with the raisins through its sourdough crumb. Photo: Nicola, Wikimedia Commons, CC BY 2.0.
The makers named by the most sources
| Maker | Sources | English | Italian |
|---|---|---|---|
| Pasticceria Marchesi | 11 | 8 | 3 |
| Pavé | 9 | 5 | 4 |
| Cova | 8 | 4 | 4 |
| Pasticceria Cucchi | 8 | 6 | 2 |
| Gattullo | 7 | 3 | 4 |
| Sant’Ambroeus | 6 | 3 | 3 |
The English lists lean towards Marchesi (8 English, 3 Italian) and Cucchi (6 and 2). Italian publishers match the English ones on Cova (4 each) and name Gattullo more often (4 against 3). Iginio Massari, whose online shop sells panettone from €29, is named across all the lists by 8 Italian publishers and 2 English ones.
What a kilo costs
| Maker | Panettone | Price | Where |
|---|---|---|---|
| Knam | Panettone Classico, 1 kg | €40 | Via A. Anfossi 10; eknam.com |
| Pavé | Traditional panettone, 1 kg | €42 in Gambero Rosso’s test | Via Felice Casati 27 |
| Peck | Panettone tradizionale, 1 kg | €45 | Via Spadari 9; shop.peck.it |
| Peck | Panettone tradizionale, 2 kg | €90 | Via Spadari 9; shop.peck.it |
| Peck | Pear and chocolate | €47 | Via Spadari 9; shop.peck.it |
| Peck | Chocolate and apricot | €50 | Via Spadari 9; shop.peck.it |
The makers
Pasticceria Marchesi
Via Santa Maria alla Porta 11/a · Cited for panettone by 11 sources (8 English, 3 Italian) · marchesi1824.com
The 1824 pasticceria, with its panettoni and pandori in a Christmas selection that can be pre-ordered online for delivery in time for the holidays. Shipping in Italy is free over €99, and abroad over €199.
Pavé
Via Felice Casati 27 · Cited for panettone by 9 sources (5 English, 4 Italian) · pavemilano.com
A bakery and pasticceria that sells Il Panettone Tradizionale online and in four shops. Ratanà sells a traditional panettone that it makes in collaboration with Pavé. In Gambero Rosso’s blind test of 30 artisan panettoni in December 2025, Pavé was the only Milan name among the 15 chosen, at €42 a kilo.
Cova
Via Montenapoleone 8 · Cited for panettone by 8 sources (4 English, 4 Italian) · pasticceriacova.com
The pasticceria on Via Montenapoleone, open since 1817 according to its own site, sells its panettone as its Christmas speciality, with chocolates and coffee.
The Via Sant’Andrea side of Cova on the corner of Via Montenapoleone, with its Christmas windows. Photo: AriannaGuaglione, Wikimedia Commons, CC0.
Pasticceria Cucchi
Corso Genova 1 · open every day 07:30 to 21:30 · Cited for panettone by 8 sources (6 English, 2 Italian) · pasticceriacucchi.it
A pasticceria since 1936. Its shop also sells chocolates, jams and spreads.
Gattullo
Piazzale di Porta Lodovica 2 · Cited for panettone by 7 sources (3 English, 4 Italian) · gattullo.it
A pasticceria in Milan since 1961, in a historic room, named by more Italian publishers than English ones.
Knam
Via A. Anfossi 10 · Panettone Classico 1 kg €40 · eknam.com
The pastry chef Ernst Knam’s classic panettone, which the label gives a shelf life of two months. It is sold at the shop on Via Anfossi and online.
Peck
Via Spadari 9 · shop.peck.it
The delicatessen near the Duomo sells a traditional panettone in 1 kg and 2 kg sizes, pear and chocolate, and chocolate and apricot, besides a pandoro and a veneziana. Christmas gift boxes ordered online are delivered from 30 November.
Buying one
- When. The Christmas ranges are on sale from November. Marchesi opens pre-orders online, and Peck delivers its gift boxes from 30 November.
- What size. The prices above are for 1 kg unless stated, and Peck’s 2 kg is exactly twice its kilo.
Plan the rest
Where to eat in Milan has the counts for every kind of food, Milan Christmas markets 2026 has the dates for December, and risotto alla milanese covers the other dish the city is known for. 3 days in Milan fits a shop visit to the sights.
Common questions
What makes a panettone a panettone?
The name is protected: it must be made with natural sourdough, at least 4 per cent egg yolk, at least 16 per cent butter, and at least 20 per cent raisins and candied citrus peel. Other ingredients are allowed within the rules.
Which Milan makers do the most lists name for panettone?
Pasticceria Marchesi, named for panettone by 11 of the publishers counted (8 English, 3 Italian), then Pavé with 9, and Cova and Pasticceria Cucchi with 8 each, Gattullo with 7 and Sant'Ambroeus with 6.
How much is a panettone in Milan?
A kilo of Knam's Panettone Classico is €40 on the maker's site and Peck's traditional panettone is €45, with a 2 kg size at €90. Gambero Rosso put Pavé's at €42 a kilo in its December 2025 test.
Which Milan baker did Gambero Rosso pick?
In its blind test of 30 artisan panettoni in December 2025, Gambero Rosso chose 15 'grandi lievitisti', great leavened-cake makers. Pavé, on Via Felice Casati, is the only Milan baker among them.
When can I buy panettone in Milan?
From November. Marchesi's Christmas range is online for pre-order, and Peck takes orders for its Christmas gift boxes for delivery from 30 November.
How long does a panettone keep?
Knam's label for its classic panettone gives a shelf life of two months.
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